Annabell’s Kerastase Care Coach journey continues

Why luxury haircare today is about scalp health, trusted expertise and personalised experiences

A few months ago we shared the exciting news that Senior Stylist, Annabell, had been selected to begin the prestigious Kerastase Care Coach programme in London. Since then, she has continued her advanced training through mentoring calls, online seminars, industry talks and in-person education with Kerastase and L’Oreal professionals.

What Annabell is learning reflects a major shift happening within luxury haircare and it’s one that benefits every guest who visits our salon.

Luxury haircare experiences

One of the biggest themes throughout the Care Coach programme is learning to understand what you, our guests, truly value. The industry insights that Annabell has learnt about recently, suggest that today it’s no longer simply a haircut or colour that clients are looking for but rather a whole wellbeing experience.

When Annabell shared her knowledge with the team this resonated deeply with us. We know when you choose Obsession Salon & Spa, it’s not just for the luxurious products we use. It goes beyond that and extends to the ‘feeling’ you get when you are with us. That goes from the moment you walk through the door and includes everything from your initial consultation to your hair cleansing experience through to the at-home haircare advice our team provide for you.

We’ve always been a big believer in the whole hair experience and we pride ourselves on being able to offer a 5* service to every guest that walks in. Our team are passionate about making your time with us personal, thought-through and something that is genuinely worth your time and investment.

Why trusted professional advice matters more than ever

Annabell’s training is also reinforcing how important trusted professional judgement has become within the hair industry so when your Stylist asks you what seems like endless questions before we begin your service, it’s to make sure we can look after you in the best possible way.

With social media full of conflicting advice and endless product recommendations, many people feel overwhelmed about what is actually right for their hair and scalp. Professional consultation is no longer just helpful, it’s essential.

As part of her role as our future Kerastase Care Coach, Annabell is developing advanced skills in:

• Consultation techniques;
• Hair and scalp analysis;
• Product knowledge;
• Creating personalised homecare routines;
• Expanding luxury in-salon services through Kerastase K-Scan technology.

For Annabell, understanding what clients use at home is a key part of delivering the best possible results.

“Your homecare routine affects your hair every single day,” she explains. “Knowing what products guests are using helps us understand the full picture of their hair health so we can recommend what will genuinely work best for them.”

The rise of scalp health and “skinification” of haircare

One of the biggest conversations currently shaping the hair industry is scalp health.

Known as the “skinification” of haircare, more people are beginning to understand that the scalp should be cared for just like the skin on the face. Healthy hair starts with a healthy scalp yet many people pay very little attention to it.

This is where our Kerastase K-Scan consultation service becomes incredibly valuable.

Available at Obsession Salon & Spa for just £15, the Kerastase K-Scan uses innovative technology to analyse the condition of your scalp and provide personalised insights into your hair and scalp health.

The consultation takes just 15 minutes and can easily be added onto any hair appointment.

Following the scan, your Stylist will explain the results and recommend the most appropriate products and care routine tailored specifically to your scalp’s needs. Every member of our hair team is fully trained in K-Scan consultations, allowing us to offer a truly personalised approach to haircare.

When your scalp is healthy, your hair naturally becomes stronger, shinier and easier to manage.

Experience advanced luxury hair treatments in Lichfield

Whether you visit us for colour, styling or restorative hair treatments, the knowledge gained through the Kerastase Care Coach programme will benefit every service we provide.
• Luxury hair colour services;
• Strengthening and repairing treatments;
• Blow dry and styling services.

Continuing to invest in expertise for our guests

Annabell’s Kerastase Care Coach journey is not only expanding her own expertise but it will also continue to strengthen the knowledge of our entire team as she shares her training within the salon.

By continuing to invest in advanced education, personalised consultations and luxury guest experiences, we remain committed to delivering exceptional haircare tailored to every individual who visits our salon.

To book your Kerastase K-Scan consultation or professional hair consultation in Lichfield, call 01543 254137.